Privacy Policy

Richard D. Downs D.D.S., P.C. ("Company", "we", "us", or "our"), the owner and operator of Sleep Balance Academy, respects your privacy and is committed to protecting it through our compliance with this policy. This policy describes the types of information we may collect from you or that you may provide when you visit our website (the "Website") and our practices for collecting, using, maintaining, protecting, and disclosing that information.

1. Information We Collect

We collect several types of information from and about users of our Website, including:

1.1 Personal Identification Information

Name, postal address, email address, telephone number, and payment information (processed securely by our third-party payment processors).

1.2 Health & Medical Information (Sensitive Data)

Because we facilitate telemedicine services and sell medical devices (e.g., CPAP alternatives, sleep rings), we may collect health-related information, such as:

• Sleep history and conditions.
• Prescription information for regulated devices.
• Data uploaded for telemedicine consultations.

HIPAA Notice: To the extent we collect "Protected Health Information" (PHI) as defined by HIPAA, such information is handled in strict compliance with federal laws and our internal HIPAA Security Policies.

1.3 Account & Usage Data

Login credentials (username/password) for "SBA Inner Circle" and other membership areas, purchase history, and course progress data.

1.4 Automated Data Collection

As you navigate through and interact with our Website, we may use automatic data collection technologies (cookies, web beacons, pixels) to collect certain information about your equipment, browsing actions, and patterns.

2. How We Use Your Information

We use information that we collect about you or that you provide to us:

• To Provide Services: To fulfill your orders for products (e.g., shipping physical goods), process your registration for courses, and facilitate telemedicine consultations.
• To Transact: To process payments and prevent fraud.
• To Communicate: To notify you about changes to our Website, expiration of memberships/subscriptions, or updates to products.
• Marketing & Opt-Out: We may send you emails about new products or services. You can unsubscribe from these marketing communications at any time by clicking the "unsubscribe" link in the email.
• To Improve: To analyze how our services are used (e.g., which forum topics are most popular) and to improve our marketing efforts.
• Telemedicine Coordination: To share necessary health data with the independent healthcare providers who perform the medical consultations.

3. Disclosure of Your Information

We do not sell your personal data to third parties. We may disclose aggregated information about our users (which does not identify any individual) without restriction. We may disclose personal information that we collect or you provide as described in this privacy policy:

• Service Providers: To contractors, service providers, and other third parties we use to support our business (e.g., shipping companies, payment processors like Stripe/PayPal, email platforms).
• Healthcare Providers: To the independent doctors or specialists (e.g., Sleep Physicians) solely for the purpose of fulfilling your request for telemedicine services.
• Legal Requirements: To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
• Business Transfers: In the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company's assets.

4. Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.

• Encryption: Payment transactions and health data submissions are encrypted using SSL technology.
• Access Control: Access to health data is restricted to authorized personnel only.
• Your Role: The safety and security of your information also depend on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential.

5. Children Under the Age of 13

Our Website is not intended for children under 13 years of age. No one under age 13 may provide any information to the Website. We do not knowingly collect personal information from children under 13. If you believe we might have any information from or about a child under 13, please contact us immediately so we can delete it.

6. Your State Privacy Rights

State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information.

• California Residents: You may have the right to request access to and deletion of your data (CCPA).
• Iowa Residents: We comply with applicable Iowa state data protection regulations regarding consumer data.

7. Third-Party Links & Social Media

Our Website may contain links to third-party websites (e.g., articles we reference/summarize, manufacturer websites). Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

8. Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for periodically visiting our Website and this privacy policy to check for any changes.

9. Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

Email: info@sleepbalanceacademy.com
Mail: 350 W 6TH ST #151, Dubuque, IA 52004